In 2021 I got approached by IQ-AIR, the leading company in air quality, for a global campaign for the launch of their new purifier. The campaign was quite ambitious, since they contacted a bunch of photographers from different parts of the world. The goal was to produce images of the product perfectly integrated in interesting real locations, both residential and office spaces.
The campaign was quite a challenge I must say. I was sent one of the purifiers and then it was up to me to find the different locations and models (if needed). I'm lucky my mother is an architect so she has plenty of contacts with interesting houses and office spaces.
The main obstacle was COVID, which made everything much more difficult, obviously. For instance, the purifier arrived later than expected, which added a little bit of time pressure to the whole campaign. Everything came out fine at the end though.
I must say I am very happy with the outcome of my work and the campaign. The creative directors ended up selecting 7 of my photos for the campaign, which was a big reward for me after all the hard work.
The main obstacle was COVID, which made everything much more difficult, obviously. For instance, the purifier arrived later than expected, which added a little bit of time pressure to the whole campaign. Everything came out fine at the end though.
I must say I am very happy with the outcome of my work and the campaign. The creative directors ended up selecting 7 of my photos for the campaign, which was a big reward for me after all the hard work.
Project management: Charl Cater @ IQAir
Photography: Andrés Gallardo Albajar
Post: Andrés Gallardo Albajar
Location: Andrés Gallardo Albajar
Creative direction: IQAir
Photography: Andrés Gallardo Albajar
Post: Andrés Gallardo Albajar
Location: Andrés Gallardo Albajar
Creative direction: IQAir
Thank you all!
Limited edition prints available.
Please, contact at hello@andresgallardo.photography
